The Land of New Football
Nike Football introduced The Land of New Football –
an exciting new vision for football run by real heroes who stand for equality,
creativity and for the better game.
In order to unite the world under the Land of New Football, Nike needed
a symbol that came to life with personality and vibrance.
The Land of New Football initiative was launched as the Euros (2020) started.
Nike wants to bring together players from all corners. Whether one is playing
on sandy Bondi Beach or in a canyon somewhere in Asia
or a grass pitch in Spain. This is the reason why the symbol of
The Land of New Football is a combination football – globe.
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