The Mindspaces Edition
Marimekko Kioski fall/winter 2021 is all about kindness and respect –
and being kind to everything and everyone also includes yourself.
The new edition of Kioski explores the mindscapes of inner well-being and overall life
balance through meditative prints and calming colorways combined with the laid-back aesthetic of the ’90s.
My favorite part was creating these cute and comfy clouds based on Maija Isola’s print called Lokki, one of Marimekko’s most iconic fabrics.
Creative direction: Marimekko
Art direction: Marimekko & Joni Lindroos
Production studio: Veli Studio
Producer: Veera Almila
Director & Photographer: Hayley Lê
3D Artist: Aliina Kauranne
Models: Linh Lin & Herdian Rusmana
DOP: Anton Tevajärvi
Gaffer: Lauri Tuura
Editor: Pyry Pelkonen
Stylist: Rawan Majeed
Stylist assistant: Marie-Grace Iradukunda
2nd stylist assistant: Calvin Koivisto
MUAH: Fatma Bendris
Production assistant: Milja Kipahti