Label design
For the label design, I found inspiration in various mascots, leading to the conception of a grape-butterfly mascot for a specific label. Drawing upon the imagery of grapes and vines, I aimed to create a mascot that serves as a fusion of both cuteness and strength. Deliberately deviating from the conventional perception of butterflies as delicate creatures, I sought to establish a contrast by crafting a mascot that embodies both charm and resilience.
Wine: Weingut Schwarzböck Grüner Veltliner
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︎ Back to work